使用者名稱 / 電郵地址 :         密碼  :             忘了密碼?    重發啟動電郵?  現在就註冊!
   【焦點議題】電子競技商機處處
 作者 : assistant  日期 : 2018/6/24    範疇 : 議題探究   分類名稱 : 電子競技(eSport)    回覆/觀看 : 0 / 2206

•    電子遊戲開發商把指電子遊戲推上專業的賽事競技場。參賽者在台上打機,與其他人競賽,考驗判斷力、協調能力、反應和技術,如果是隊制比賽,更要考驗隊員間的合作和溝通。在電競比賽中,不僅可以看到電競選手之間互相比賽、選手的精采表現,更有即場旁述分析,令現場觀眾甚至在網上看直播的觀眾都能參與其中。電競比賽的各種賽事包括社群賽、廠商贊助比賽、常態性的聯賽,與國際型賽事,都是電競玩家與電競觀眾注目的焦點。

•    電競產業已為是一個完整的商業生態系統。電子競技提供了一個機會,讓品牌,媒體和娛樂公司,可以進入全新的市場,而品牌贊助等收入來源,令遊戲發展商有利可圖,願意投放更多資源在電競方便,令電競生生不息。
•    在傳統的體育協會及用品公司的贊助,推動電競作為主流娛樂的性和接受度。傳統體育觀眾(例如 FIFA系列與足球)的老化下,相反狂熱的年輕電競粉絲數目不斷攀升。2018年全球觀看電競比賽的觀眾約有4000萬預計到2020年將會達到近6000萬,而當中有一半是狂熱份子,而大部分的年紀都十分年輕,有近半是 21 – 35 歲。電競正好讓體育事業年輕化。
•    商家們正合力把指電競運動發展成特許經營的。在直播及比賽轉播中,使遊戲進入廣播和媒體領域。另外,為了讓競賽得以順利舉辦,需要有專業的賽事系統的導入,專業的競賽場地、專業的競賽主辦團隊,觀眾需要付費進場觀賞比賽,競賽場邊還會有各種電競產品的展示販售區。電競產業 5000 萬美元的收入,主要是來自廠商贊助及商業合作,有近四成(38%),而其次是來自廣告,有22%,兩者加起來已經佔了近4000萬美元的收入。而其他收入則來自媒體的轉播權、門票及遊戲行銷。
•    電競可賺錢的意識已成為部分青年視是為可發展的事業的機遇。電競選手可職業化,電競職員選手與電競公司簽約,有基本月薪,然後需接受訓練,以求在比賽中爭勝。在奪得獎金及榮譽有了名氣之後,也會累積很多的粉絲,會有握手會、粉絲見面會等活動,而賽事的門票抽成、企業贊助、商業合作、代言等收入都會是重要的收入來源。

 

Privacy Policy
 

HK Liberal Studies Limited (" we") operates hkliberalstudies.com ("hkliberalstudies"). This Privacy Policy describes hkliberalstudies' use and sharing of personally identifiable information ("PII"-- your full name, email address, mailing address, or telephone number) that Members voluntarily provide to hkliberalstudies when they register (also known as "Registration PII"). The Term "User" refers to a Visitor   or a Member.   This Privacy Policy applies to the services offered by hkliberalstudies, including any hkliberalstudies-branded URL (the "hkliberalstudies Website"), the hkliberalstudies instant messaging service, the hkliberalstudies application developer service and other features (for example, music and video embedded players), hkliberalstudies mobile services, and any other features, content, or applications offered from time to time by hkliberalstudies in connection with the hkliberalstudies Website (collectively, the "hkliberalstudies Services"). The hkliberalstudies Services are hosted in Hong Kong .

The hkliberalstudies Website is a general audience site and does not knowingly collect PII from children under 13 years of age.

From time to time hkliberalstudies may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of the hkliberalstudies Services, or technology, and such modifications shall be effective upon posting by hkliberalstudies on the hkliberalstudies Website. Your continued use of the hkliberalstudies Services after hkliberalstudies posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If hkliberalstudies materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change. 

 

COLLECTION AND SUBMISSION OF PII AND NON-PII ON hkliberalstudies

 

General. When hkliberalstudies collects PII from you it is because you are voluntarily submitting Registration PII to us in order to register as a Member of hkliberalstudies. hkliberalstudies may also collect PII from you if you choose to participate in hkliberalstudies Services activities like sweepstakes, contests, and surveys, because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to hkliberalstudies for review.

 

In addition, hkliberalstudies collects other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the hkliberalstudies Services, track usage, and for security purposes.

 

hkliberalstudies Members may also choose to provide or store non-PII information in their profiles, including but not limited to date of birth, interests, hobbies, lifestyle choices, groups with whom they are affiliated (schools, companies), videos and/or pictures, private messages, bulletins or personal statements (collectively "Profile Information"). The Profile Information in a Member’s profile is provided at his or her sole discretion.

 

hkliberalstudies Members can change their Registration PII and Profile Information at any time and can control how Visitors, other Members and hkliberalstudies communicate with them by controlling their account settings, available within the "Edit Profile" portion of their hkliberalstudies profile.

 

Cookies. Cookies are small bits of information that hkliberalstudies places on your computer. hkliberalstudies uses cookies to identify your Internet browser, store Users’ preferences, and determine whether you have installed the enabling software needed to access certain material on the hkliberalstudies Services. Data in cookies may be read to authenticate user sessions or provide services.  

 

Third party advertisements displayed on hkliberalstudies Services may also contain cookies set by Internet advertising companies or advertisers (known as "third party cookies"). hkliberalstudies does not control these third party cookies and Users of the hkliberalstudies Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies. See the "Notice" section below for more information on customized advertising on hkliberalstudies. A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page. hkliberalstudies may allow third party pixel tags to be present on hkliberalstudies Services for purposes of advertising, providing services or data and statistics collection.

 

You can program your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on the hkliberalstudies Services.

 

NOTICE: hkliberalstudies WILL PROVIDE YOU WITH NOTICE ABOUT ITS PII COLLECTION PRACTICES

 

When you voluntarily provide PII to hkliberalstudies, we will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses hkliberalstudies will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

 

At the time you provide your PII, hkliberalstudies will notify you of your options regarding our use of your PII (See "Choice" below). Except as described in this Privacy Policy, hkliberalstudies will not share your PII with third parties unless you have given hkliberalstudies permission to do so (See "Use" below).

 

hkliberalstudies Services may be linked to Internet sites operated by other companies. hkliberalstudies Services may also carry advertisements from other companies. hkliberalstudies is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the hkliberalstudies Services or for the privacy practices of third party Internet advertising companies. Once you leave hkliberalstudies Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

 

hkliberalstudies may use cookies and similar tools to customize the content and advertising you receive based on the Profile Information you have provided. Profile Information you provide in structured profile fields or questions (multiple choice questions like "Marital Status," "Education" and "Children") ("Structured Profile Information"), information you add to open-ended profile fields and questions (essay questions like "About Me," "Interests" and "Movies") ("Non-Structured Profile Information") and other non-PII about you may also be used to customize the online ads you encounter to those we believe are aligned with your interests.   For example, based on your circus show interests we might display an advertisement to make sure you are advised when a renowned circus is coming to town. The information used for this feature does not provide your PII or identify you as an individual to third parties.  

 

Third party applications (such as widgets) created by third party developers may also be available on the hkliberalstudies Services. Third party applications are small bits of software, often with interactivity, that can be installed into Members’ profiles or shared with other Users. However, hkliberalstudies does not control the third party developers, and cannot dictate their actions. When a Member engages with a third party application, that Member is interacting with the third party developer, not with hkliberalstudies. hkliberalstudies encourages Members not to provide PII to the third party’s application unless the Member knows the party with whom it is interacting.

 

CHOICE: hkliberalstudies WILL PROVIDE YOU WITH CHOICES ABOUT THE USE OF YOUR PII

 

Except as described in this Privacy Policy, hkliberalstudies will get your permission before we use the PII you provide to us in a way that is inconsistent with the purpose for which it was submitted or share your PII with third parties that are not affiliated with hkliberalstudies.

 

USE: hkliberalstudies' USE OF PII

 

hkliberalstudies will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If hkliberalstudies obtains PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

 

In order to locate other hkliberalstudies Members that you may already know in the physical world, hkliberalstudies allows Users to search for Members using Registration PII (i.e., full name or email address). hkliberalstudies also allows Users to browse for certain Profile Information in order to help connect with Members (i.e., schools and/or companies where Users may have attended or worked). hkliberalstudies may also enable Members to publicly display some Registration PII as an element of their Profile Information if they choose to do so via a profile setting under “Edit Profile.” Search engines may index the portion of a Member’s profile (including the Profile Information it contains) that is publicly displayed.

 

If you have consented to receive promotional materials (e.g., newsletters) or notifications from hkliberalstudies, hkliberalstudies may periodically use your email address to send you such materials related to the hkliberalstudies Services, as applicable. If you want to stop receiving such materials from hkliberalstudies, you can change your profile settings under “Account Settings,” or follow the unsubscribe instructions at the bottom of each email.

 

hkliberalstudies employees, agents and contractors must have a business reason to obtain access to your PII. hkliberalstudies may share your PII with those who help us manage or provide hkliberalstudies Services’ information activities (for example, message board administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes.

 

These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your PII to provide hkliberalstudies with a specific service and not for any other purpose. hkliberalstudies may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII. hkliberalstudies also may share your PII with Affiliated Companies if it has a business reason to do so.

 

As described in “Notice” above, hkliberalstudies may customize the advertising and marketing messages you receive on the hkliberalstudies Website, or may work with outside companies to do so. Your non-PII and/or Profile Information may be shared with these companies so this customization can be accomplished. hkliberalstudies prohibits these companies from sharing your non-PII and/or Profile Information with any third party or from using it for any other purpose. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with hkliberalstudies’s advertisers and business partners.

 

There may be instances when hkliberalstudies may access or disclose PII, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of hkliberalstudies, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of the hkliberalstudies Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if hkliberalstudies sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, hkliberalstudies may transfer your PII to the party or parties involved in the transaction as part of that transaction.

 

When a Member who is located outside Hong Kong chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. hkliberalstudies is not responsible under the local data protection laws for Member-posted information.

 

SECURITY: hkliberalstudies PROTECTS THE SECURITY OF PII

 

hkliberalstudies uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, hkliberalstudies uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.

 

ACCESS, REMEDIES AND COMPLIANCE: HOW TO ACCESS, CORRECT OR CHANGE YOUR PREFERENCES REGARDING YOUR PII AND HOW TO CONTACT hkliberalstudies ABOUT PRIVACY CONCERNS

 

Whenever possible, hkliberalstudies Members may review the Registration PII we maintain about them in our records. We will take reasonable steps to correct any PII a Member informs us is incorrect. If you are a Member, you can view and change your Registration PII, Member preferences and Profile Information by logging into your account and accessing features such as “Edit Profile” and “Account Settings.”

 

If you ask hkliberalstudies to stop using your PII, hkliberalstudies will honor that request while retaining any record of your PII that is necessary to comply with applicable federal, state or local law.

 

If you would like to communicate with us about this Privacy Policy or hkliberalstudies’s collection and use of your PII please contact hkliberalstudies at: admin@hkliberalstudies.com


 
請 輸 入 關 鍵 字
iSAYINGS Love doesn't make the world go 'round; love is what makes the ride worthwhile.
-- Shannon L. Alder, I Had a Dream About You
議題探究


HK Liberal Studies 香港通識教育網  All rights reserved.© 2016
Terms of Use   Copyright Policy   Privacy Policy   Disclaimer